HAVAS

Havas is a leading global advertising and communications services group. A multicultural and decentralized Group, Havas is present in more than 100 countries through its agencies and contractual affiliations. In January 2009, the Group reorganized into two Business Units: HAVAS Worldwide and HAVAS Media. This simplified structure promotes synergies and further reinforces HAVAS’ positioning as the most integrated group in its sector.

A unique business model in a fast changing world

A fragmented media landscape, growing numbers of communication channels, soaring use of Internet and the explosion of all things digital driving media convergence have combined to transform the world of communications. Today’s advertisers and consumers are expressing new needs that conventional media are ill-equipped to meet, prompting the emergence of new social and media networks.

These technological revolutions have changed the way people consume media and given rise to new social networks.

Havas has remained at the forefront of this change by gearing its organization to the new needs emerging in communications. In order to rise to these new challenges, and rather than opting to confine this new digital activity to a silo, the Group has decided to put digital at the core of all its businesses. This culture, combined with different multidisciplinary integration programs – Création Media being one of these – enables Havas to offer its clients some of the most innovative and integrated solutions on the market.

In the rapidly-changing communications world, flexibility and clarity in service offerings are essential. Havas’ size and its organization into two Business Units, Havas Worldwide and Havas Media, are key advantages.