News

Havas’ PR arm introduces “Uncommon Sense”

Havas Worldwide Siren has started using a new strategy called the “Uncommon Sense” to equip both existing and potential clients with new ways of breaking through the clutter of today’s information in the region. However according to the agency other markets are already using this strategy.

 

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TD Ameritrade’s New Campaign Aims to Give You Confidence

TD Ameritrade began a new $100 million campaign on TV this week, the first work for the marketer from Havas Worldwide New York, which was named lead creative agency in May. The initial ads are close to pep talks, concluding, “For all the confidence you need, TD Ameritrade. You got this.” They take over for more daunting messages about the “seismic shift” in “what passes for common sense.”

 

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DISHLatino Brings an Epic Mexican Spin to Van Damme’s Epic Split

DISHLatino has launched its newest campaign, ‘Me Conviene,’ which features Mexican actor Eugenio Derbez. Its digital videos are a hilarious take on Volvo Trucks and Forsman & Bodenfors’ the ‘Epic Split’ from earlier this year. MARCA handled the creative while Havas Worldwide Chicago handled digital, including the ‘El Split Epico’ video.

 

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Kate Robertson picks up honorary doctorate

Kate Robertson, co-global president of Havas Worldwide, has been awarded an honorary doctorate by Business School Lausanne in Switzerland.

 

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Havas SE continues international expansion with relocation of Global COO Jrme de Chaunac to New York City

Havas Sports & Entertainment has today announced that Global COO, Jerome de Chaunac, will oversee global operations from his new base of New York City. This move is a continuation of the strategic development of the network internationally which has seen a reorganization of its Global team, after President & Global CEO Lucien Boyer’s relocation to London at the beginning of the year.

 

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Dos Equis Moves Cinco de Mayo to May 2

Dos Equis enlisted “The Most Interesting Man in the World” to start a movement to move it to May 2, “Dos de Mayo.” An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A. — fans have a chance to win a trip at this Maxim site.

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