News

The future of marketing lies in collisions (where no one gets hurt)

Stop competing and start colliding, advises Havas Worldwide New York’s planning director. Since self-driving cars are right around the corner, with the promise of nearly eradicating auto accidents, the word “collisions” will soon be out of a job. So I’m co-opting it for the ad industry, in part because recycling is good for the planet, and in part because “mash-ups” is already overused and “so 2013.”

 

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Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?

Having been in this business for 20-something (cough cough) years, the cycle of brands consolidating and then de-coupling their media, creative and specialty-marketing services has swung back and forth more times than a center-court spectator at a Wimbledon match. The impact this has on cross-channel marketing — even as the media landscape gets more complicated and automated — is significant.

 

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Havas Worldwide New York Announces New Leadership Team

Global CEO Andrew Benett has appointed New York Chief Strategy Officer Tim Maleeny, Global Chief Digital Officer Sean Lyons and Global Chief Marketing Officer Matt Weiss to newly-formed managing partner roles.

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Havas Announces New NY Leadership Team

Havas Worldwide New York has formed a new leadership team, effective immediately. Global CEO Andrew Benett has appointed New York Chief Strategy Officer Tim Maleeny, Global Chief Digital Officer Sean Lyons and Global Chief Marketing Officer Matt Weiss to newly-formed managing partner roles.

 

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Havas launches Helia network

Havas Worldwide is ditching its EHS agency brand and introducing a new global network called Helia to house its data and digital businesses.

 

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How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

After completing several successful projects for the brand, Havas Worldwide has been named Agency of Record for Edible Arrangements.

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Millennials invent parenting 2.0

Nearly 6 in 10 millennials are intentionally raising their children differently from how they themselves were raised, and they generally think they’re better parents than their own parents were according to new research. For its latest Prosumer Report – The New Dynamics of Family – marketing communications agency Havas Worldwide drew on findings from an online survey of 6,767 adults in 20 countries (Australia, Brazil, China, Colombia, the Czech Republic, Ecuador, France, India, Indonesia, Italy, Japan, Mexico, Portugal, Singapore, South Africa, Taiwan, Thailand, Ukraine, UK, and the US).

 

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What Should Digital Marketers Closely Watch at CES 2015?

“The biggest trends from our perspective aren’t the hardware and appliances that are historically the big news at CES, but rather the data streams and insights their products leave for brands to mine. For example, smart homes and smart appliances are increasingly Web- and mobile-based, leaving us with clues to the consumer’s behavior providing not just the manufacturer with usage data but new categories like consumer packaged goods (CPG) brands an understanding of how a consumer is moving through their home and precision on product usage. This shift has CPG brands attending what has traditionally been a show for tech brands and geeks. Also, content remains the champion as appliances are back to the days of being a dumb appliance connected to the cloud – whether delivering Internet video like Dish’s new announcement of a live over-the-top (OTT) product, or the delivery of music content, to any device or appliance, which is why Havas and Universal Music Group have announced a partnership here at CES.

 

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PayPal tells Aussies to ‘use your nothing time to shop online’ via Havas Worldwide and Edelman

PayPal Australia has announced its latest integrated marketing campaign via Havas Worldwide Australia, Edelman and Havas Media, encouraging Australians to change the relationship they have with their mobile phones in the lead up to Christmas.

 

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BETC launches pop culture agency

The new agency, which is billed by BETC as a “lab-agency”, will be housed within BETC’s Paris office and will have 20 staff. BETC Pop will be run by BETC’s vice president, Fabrice Brovelli and BETC Music’s managing director, Christophe Caurret, both of whom will do the job on top of their existing responsibilities.

 

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