News

Chief Creative Officer by Day, Novelist by Night: Christian Bauman on the Art of Storytelling

Serving as partner and chief creative officer at Health4Brands (H4B) Chelsea may sound like enough of a day job to keep even the hardest-working creative busy. But Christian Bauman, a member of our Audio, Audio Technique, Film, and Film Technique jury for the 2015 Clio Healthcare Awards, is also a working novelist. And his creative resume doesn’t stop there. He’s also, according to our official jury bio, “the only person we know with creative work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame.”

 

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The Good, the Bad and the Ugly of Strong Company Cultures

The good: Apple. Amazon. Google. These are arguably some of the most admired (and profitable) companies of today. And what makes these types of companies distinctive? Culture. Long thought to be a touchy-feely concept relegated to HR, the notion of culture — a company’s vision, goals, ways of working– has now catapulted into the C-suite. It was also a recurring theme at this year’s SXSW Interactive Festival. And for good reason — company culture, especially one that is collaborative and transparent, has shown to provide real value for the bottom line.

 

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Yannick Bolloré: No algorithm will replace the creative magic of humans

Yannick Bolloré speaks on the ideal size for an agency, priorities for the year ahead and talent being the topmost consideration at Havas. Here are excerpts from the conversation:

 

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New Talent Tips: How Top Agencies Get, Keep and Develop the Best

We’ve been talking all week about talent in the agency, marketing and media worlds — how to beat your rivals, essentially, at building the best team. But as the digital and branding space grows and morphs, so do jobseekers’ options. So we’re wrapping up today with specific advice from some very different agencies about their latest tactics.

 

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Plan for failure to ensure success

Failure has enjoyed quite a lift in reputation in recent years. Once an indicator of things gone horribly awry, now it’s considered a necessary byproduct of innovation. A dearth of failures means you’ve been playing it safe — and that’s not a smart way to operate today. That’s certainly the lesson preached at the many FailCon conferences held across the globe. The organizers’ motto: “Stop being afraid of failure, and start embracing it.” Read more at http://www.campaignlive.com/article/plan-failure-ensure-success/1336122#SH3fd2mSsxVXfusP.99

 

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Havas acquiert Plastic Mobile

Havas annonce l’acquisition de Plastic Mobile, agence spécialisée dans la création d’applications et l’élaboration de solutions stratégiques pour le commerce mobile.

 

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The future of marketing lies in collisions (where no one gets hurt)

Stop competing and start colliding, advises Havas Worldwide New York’s planning director. Since self-driving cars are right around the corner, with the promise of nearly eradicating auto accidents, the word “collisions” will soon be out of a job. So I’m co-opting it for the ad industry, in part because recycling is good for the planet, and in part because “mash-ups” is already overused and “so 2013.”

 

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Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?

Having been in this business for 20-something (cough cough) years, the cycle of brands consolidating and then de-coupling their media, creative and specialty-marketing services has swung back and forth more times than a center-court spectator at a Wimbledon match. The impact this has on cross-channel marketing — even as the media landscape gets more complicated and automated — is significant.

 

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Havas Worldwide New York Announces New Leadership Team

Global CEO Andrew Benett has appointed New York Chief Strategy Officer Tim Maleeny, Global Chief Digital Officer Sean Lyons and Global Chief Marketing Officer Matt Weiss to newly-formed managing partner roles.

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Havas Announces New NY Leadership Team

Havas Worldwide New York has formed a new leadership team, effective immediately. Global CEO Andrew Benett has appointed New York Chief Strategy Officer Tim Maleeny, Global Chief Digital Officer Sean Lyons and Global Chief Marketing Officer Matt Weiss to newly-formed managing partner roles.

 

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