News

Havas EHS appoints Liz Tang as client services director following Andy Buist promotion

Havas EHS has appointed Liz Tang as client services director where she will grow the firm’s client portfolio.

 

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Havas Chicago evokes ‘Game of Thrones’ to recruit interns

Winter is coming — and not just to Westeros. The season is also descending on Havas Worldwide Chicago’s office, as the agency gears up to pick seven new interns for its “Winternship” program starting January — inspired by and modeled after the HBO hit “Game of Thrones.”

 

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Nicolas Becker and Andreas Balog be creative directors in Munich

Havas Worldwide Munich welcomes Nicolas Becker and Andreas Balog as Creative Directors.

 

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Disney’s ‘Frozen’ Will Become the Biggest Franchise Ever

Disney’s Frozen is no longer a movie, it’s a global brand, a larger than life franchise built around products, theme parks and sequels that could last into the next century. The Pixar purchase, said Tim Maleeny, global chief strategy officer at advertising firm Havas Worldwide, revitalized Disney Animation by showing that the company made famous by Mickey Mouse could make animated films that were modern and complex yet still appealed to children. Hit films Toy Story, Cars and most recently Monsters University helped to remake Disney, he said. Toy Story 3, which came out in 2010 starring Tom Hanks and Tim Allen, ranks second all-time among animated films with sales of $1.06 billion; Frozen is number one.

 

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Havas Posts Organic Growth of 6% in Third Quarter

The third quarter brought some good news for the Havas Group. Today, the French agency reported organic growth of 6 percent worldwide for a total revenue of 447 million euros and net new business of 415 million euros.

 

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Lacoste calls on Vine and Instagram star Zach King for new campaign

Lacoste has worked with Vine and Instagram star Zach King to promote the launch of its online boutique.

 

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Havas’ PR arm introduces “Uncommon Sense”

Havas Worldwide Siren has started using a new strategy called the “Uncommon Sense” to equip both existing and potential clients with new ways of breaking through the clutter of today’s information in the region. However according to the agency other markets are already using this strategy.

 

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TD Ameritrade’s New Campaign Aims to Give You Confidence

TD Ameritrade began a new $100 million campaign on TV this week, the first work for the marketer from Havas Worldwide New York, which was named lead creative agency in May. The initial ads are close to pep talks, concluding, “For all the confidence you need, TD Ameritrade. You got this.” They take over for more daunting messages about the “seismic shift” in “what passes for common sense.”

 

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DISHLatino Brings an Epic Mexican Spin to Van Damme’s Epic Split

DISHLatino has launched its newest campaign, ‘Me Conviene,’ which features Mexican actor Eugenio Derbez. Its digital videos are a hilarious take on Volvo Trucks and Forsman & Bodenfors’ the ‘Epic Split’ from earlier this year. MARCA handled the creative while Havas Worldwide Chicago handled digital, including the ‘El Split Epico’ video.

 

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Kate Robertson picks up honorary doctorate

Kate Robertson, co-global president of Havas Worldwide, has been awarded an honorary doctorate by Business School Lausanne in Switzerland.

 

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