News

Havas Strengthens its Presence in Canada by Acquiring Leading Agency TP1

Havas recently announced the acquisition of TP1, a digital agency based in Montreal. The acquisition will expand the company’s presence within the country, utilizing TP1’s digital capabilities to strengthen their operations within Canada.

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How Artificial Intelligence Is Helping Brands Create Ads Just For You

IBM and Havas recently released Havas Cognitive, a computing tool that aims to tackle big data with the goal of helping clients create campaigns better suited for consumers.

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BETC Announces Acceleration Across Paris, London & Sao Paulo Offices

BETC announces their acceleration plan after experiencing rapid business and talent growth in three international locations.

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Epic ‘Post-It War’ Plasters NYC Office Windows With Playful Designs

The Today Show shares a behind-the-scenes look into the making of Havas Village New York’s eight-story Post-it “mic-drop”.

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IBM Watson’s Data-Crunching Gains Traction with Marketing Firms

Havas Group and IBM launches a new practice that merges Havas’ marketing expertise and Watson’s cognitive technology together in order to improve brand marketing efforts.

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Havas Worldwide Kuala Lumpur Gets Straight to the Pint in Connor’s Stout Porter’s Campaign

Havas Worldwide Kuala Lumpur and Connor’s Stout Porter partnered together to create a series of sidewalk chalkboards and a “A Night Made Right” event to promote the brand.

 

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Why the Post-it War Makes Me Proud of My Agency

Andrew Benett, Global CEO of Havas Creative Group and Havas Worldwide, shares his opinions on the inter-agency Post-it war.

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Air France Extends Your Movie After Landing

In honor of the Cannes Film Festival, Air France and BETC launched “Cinema to Go”, a limited time service on Air France flights that allows passengers to finish select in-flight films even after they arrive to their destination.

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Dove Experiments with Weather Sensitive Billboard in ‘April Showers’ Campaign

Dove and Havas helia recently used real-time weather data to develop a one-of-a-kind Times Square billboard for their “April Showers” campaign.

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Hershey’s, Reese’s Snack Mixes Launch First National Campaign

Hershey’s and Arnold Worldwide collaborate on a new campaign for the chocolate maker’s new snack line: Hershey’s Snack Mix and Reese’s Snack Mix.

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