News

Vin Farrell: “We’re In the Era of Moneyball”

With media fragmentation and the up-rise of social media changing the way people consume, Havas Worldwide global chief content officer Vin Farrell believes “we’re in the era of Moneyball.”

Read More
A Prescription for a Pharmaceutical Ad

Pharmaceutical advertising is tough. How do you start a conversation about an embarrassing condition — without embarrassing the sufferer? “Puzzled” by the strategies behind pharma ads, a columnist from The Wall Street Journal visited Havas Tonic for a behind-the-scenes look into how the experts do it.

Read More
Women Now Hold Half of the Top Jobs at Havas Worldwide Chicago

Tatia Torrey has been named Chief Client Officer.

Read More
Tim Maleeny: What Happens When Your Spokesperson Goes Sideways?

Three simple rules that can keep your brand out of the tabloids.

 

Read More
Andrew Benett: How to Make Ordinary Talent Extraordinary

To keep up, businesses need the best talent — and they may very well be the people already coming through the front door every morning.

 

Read More
Yannick Bolloré: “Nothing makes me more angry than losing a client”

Yannick Bolloré, the chairman and chief executive of Havas, has told Cannes he feels more pain when losing a client than joy when winning new business.

 

Read More
Tash Whitmey: Why Brands Should Buddy Up with Snapchat

Tash Whitmey, CEO at Havas Helia, argues it is time for brands to make friends with Snapchat.

 

Read More
Havas to Chicago: Take our interns, please

This summer, interns at Havas Chicago won’t just be working on Havas projects. Many of them will be outsourced throughout the city.

 

Read More
Judgment Day: We’re Now Sharing the Microphone with Consumers

On a break from his judging duties at the NY Festivals, HWWNY ECD Jason Musante sat down with Branding Magazine editor-in-chief Flavia Barbat to talk about the past and future of the industry, and how the NYF-winning Oculus Rift work for Dos Equis came to be.

 

Read More
From CEO to intern: How to get your ideas heard

A fancy title and a corner office don’t necessarily correlate to having the best idea in the room. In fact, the most innovative ideas often come from those who are looking at the problem in a new way.

Read More
1 31 32 33 34 35 37