Explore


Durex
Explore

In 2014, Durex launched their first e-commerce site in the UK, selling an exclusive range of sex toys and gels, in addition to the condoms they’re famous for. Knowing that the majority of Brits are interested in trying sex toys but are shy to express it, Durex wanted to start a conversation,encouraging them to explore their sexual desires. The goal was to encourage as many couples as possible to visit Durex.co.uk, where they could not only discover a whole world of exclusive Durex products, but also access advice,tips and articles provided by leading sex and relationship experts.

Havas Worldwide London gave Durex’s audience the opportunity to explore hidden pleasures with the world’s first synchronized dual-screen film. By using their mobile device alongside a TV, viewers gained access to secret content that gave a provocative peep at what they could discover at Durex.co.uk. It also took them directly to the e-commerce site via an app.

The “Explore” campaign resulted in 1.6 million visits to the site in the first three months (with monthly traffic 9x higher than before the campaign) and first-year sales are estimated to be between £1.4M and £2.5M. In 2014, Durex launched their first e-commerce site in the UK, selling an exclusive range of sex toys and gels, in addition to the condoms they’re famous for. Knowing that the majority of Brits are interested in trying sex toys but are shy to express it, Durex wanted to start a conversation, encouraging them to explore their sexual desires. The goal was to encourage as many couples as possible to visit Durex.co.uk, where they could not only discover a whole world of exclusive Durex products, but also access advice, tips and articles provided by leading sex and relationship experts.

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