Monoprix
The Worst Song In The World

BACKGROUND 

People like shopping at their local Monoprix. But there’s one thing that they hate: carrying their groceries. And yet, most of them don’t use the shop’s delivery services. In order to promote them, we needed to find an insight that they could relate to: you can’t skip a bad song when you’re carrying groceries. 

CREATIVE IDEA

The film opens on a young woman walking in the street. She has headphones on, but we can hear what she’s listening to. And she’s listening to… the worst song in the world. Just like in a music video, we cross-cut between the musicians in a studio and the woman, who’s clearly not enjoying it. The lyrics point out just how unbearable her situation is, making it worse and worse… until we finally discover why she doesn’t skip the track: she’s carrying two huge grocery bags.

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