Just A Normal Day
Sonae Sierra are a chain of malls. They asked us to create a corporate social responsibility campaign, since the bullying problem in Spain is growing and growing and is a hot topic on society.
A lot of teenagers hang out in their malls and use their social media, so they thought this would be a great chance to connect with them and pass them a strong message.
In this film we see the point of view of a girl. She goes through her routine of dressing up, having breakfast and going to school, but when she arrives there, we become first-hand witness of her day by day. She suffers bullying every day, but when her mom asks her about her day, she just answers “just a normal day”. We put everybody on the shoes of thousands of teenagers who are trapped on this cruel reality. And next day will be the same for them.