It’s Nice To Have It All
The challenge: One minute to tell Italian people how wonderful it is to have a complete technology with a single company: TIM.
The ingredients: a German dancer and YouTuber with 35-million-views, over a hundred Italian dancers, a famous choreographer, a different animation for each scene to highlight the uniqueness of TIM’s offers and a soundtrack by Parov Stellar that gets everybody to join the craze and move to the music.
The recipe: a contagious dance, the neoswing.
The new TIM Communication format is served. Enjoy the show. Havas Milan carried out the campaign in collaboration with Luca Josi, Head of Brand Strategy & Media @TIM.