BEHIND
THE CONCEPT

Creativity is like a sport. As with any sport, there is passion, training, resilience, competition, and an unconditional love for the jersey. In this issue, we explore the advertising industry from a sports perspective and how we’re moved personally and professionally to create, connect, and achieve incredible results.

THE
CREATIVE TEAM

We think, create, and produce at the speed of culture.

HOY by Havas Argentina
arg.havas.com/hoy-buenos-aires