Bertille Toledano

President, BETC France

Bertille Toledano started her career in 1994 at Saatchi & Saatchi.

She worked in several global ad agency networks, Saatchi & Saatchi, Young & Rubicam and BBDO where she has always occupied strategic positions: Strategic Planning, Development Director (CLM/BBDO), Strategic Planning Director (Young & Rubicam Paris), Managing Director and Vice President in charge of strategy and development (CLM/BBDO).

Bertille joined BETC in 2012 and was appointed President of BETC Paris in February 2013. She played a key role in the transformation and development of the agency, particularly in the development of brands such as Air France, Bouygues Telecom, E. Leclerc, CANAL+, Citroën, Michelin and Lacoste. She is in charge of the global Lacoste account and was a driving force behind the wildly successful “Save Our Species” campaign for Lacoste that saw the famous crocodile logo being replaced by endangered animals in 2018.

In late 2019, Bertille was appointed President of BETC France (BETC Paris, BETC ETOILE ROUGE, BETC Design, BETC Corporate, General Pop, Magasins généraux).