Jorge Percovich

CEO, Havas LATAM

Prior to becoming CEO for the region, Jorge Percovich was CEO of Havas in Colombia, Venezuela, Panama, and Ecuador for more than seven years. Before moving to Colombia, he was Managing Director of Havas Media International, the Latin America Regional Coordination and Pan Regional unit for Havas Media Network in Miami.

A native of Peru who has lived throughout Europe, Latin America and the United States, Jorge has worked in advertising for more than 20 years and joined the Havas family in 1999 as General Manager of the firm’s Miami office. He was one of the first individuals to establish a full-service multicultural media agency, moving to New York to spearhead the 2001 launch of the group’s Diversity Division. In late 2003, he was tapped to simultaneously lead Havas Media International, servicing global and regional clients in Latin America.

Today, Jorge manages all the creative and media agencies of the group in Latin America under Havas’ fully integrated Village Model. Having achieved the #1 position in RECMA rankings, today, Havas is the leading media agency in Latam, and one of the fastest growing creative networks in the region.

Prior to joining Havas, Jorge worked in the financial services sector in the United States, primarily in commercial and offshore banking, and had been the founder of successful private business ventures.

Jorge has a degree in international finance and marketing as well as an MBA from IESE in Spain, and an advanced management degree from Harvard Business School.