News

New Talent Tips: How Top Agencies Get, Keep and Develop the Best

We’ve been talking all week about talent in the agency, marketing and media worlds — how to beat your rivals, essentially, at building the best team. But as the digital and branding space grows and morphs, so do jobseekers’ options. So we’re wrapping up today with specific advice from some very different agencies about their latest tactics.

 

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Plan for failure to ensure success

Failure has enjoyed quite a lift in reputation in recent years. Once an indicator of things gone horribly awry, now it’s considered a necessary byproduct of innovation. A dearth of failures means you’ve been playing it safe — and that’s not a smart way to operate today. That’s certainly the lesson preached at the many FailCon conferences held across the globe. The organizers’ motto: “Stop being afraid of failure, and start embracing it.” Read more at http://www.campaignlive.com/article/plan-failure-ensure-success/1336122#SH3fd2mSsxVXfusP.99

 

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Havas acquiert Plastic Mobile

Havas annonce l’acquisition de Plastic Mobile, agence spécialisée dans la création d’applications et l’élaboration de solutions stratégiques pour le commerce mobile.

 

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The future of marketing lies in collisions (where no one gets hurt)

Stop competing and start colliding, advises Havas Worldwide New York’s planning director. Since self-driving cars are right around the corner, with the promise of nearly eradicating auto accidents, the word “collisions” will soon be out of a job. So I’m co-opting it for the ad industry, in part because recycling is good for the planet, and in part because “mash-ups” is already overused and “so 2013.”

 

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Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?

Having been in this business for 20-something (cough cough) years, the cycle of brands consolidating and then de-coupling their media, creative and specialty-marketing services has swung back and forth more times than a center-court spectator at a Wimbledon match. The impact this has on cross-channel marketing — even as the media landscape gets more complicated and automated — is significant.

 

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Havas Worldwide New York Announces New Leadership Team

Global CEO Andrew Benett has appointed New York Chief Strategy Officer Tim Maleeny, Global Chief Digital Officer Sean Lyons and Global Chief Marketing Officer Matt Weiss to newly-formed managing partner roles.

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Havas Announces New NY Leadership Team

Havas Worldwide New York has formed a new leadership team, effective immediately. Global CEO Andrew Benett has appointed New York Chief Strategy Officer Tim Maleeny, Global Chief Digital Officer Sean Lyons and Global Chief Marketing Officer Matt Weiss to newly-formed managing partner roles.

 

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Havas launches Helia network

Havas Worldwide is ditching its EHS agency brand and introducing a new global network called Helia to house its data and digital businesses.

 

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How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

After completing several successful projects for the brand, Havas Worldwide has been named Agency of Record for Edible Arrangements.

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Millennials invent parenting 2.0

Nearly 6 in 10 millennials are intentionally raising their children differently from how they themselves were raised, and they generally think they’re better parents than their own parents were according to new research. For its latest Prosumer Report – The New Dynamics of Family – marketing communications agency Havas Worldwide drew on findings from an online survey of 6,767 adults in 20 countries (Australia, Brazil, China, Colombia, the Czech Republic, Ecuador, France, India, Indonesia, Italy, Japan, Mexico, Portugal, Singapore, South Africa, Taiwan, Thailand, Ukraine, UK, and the US).

 

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