Today, Havas announced the acquisition of one of the most prominent independent creative agencies in Latin America, DON. This move strengthens Havas’ global creative presence and reaffirms its longstanding commitment to investing in creativity to build the most meaningful brands. By investing in innovative and culturally attuned talent, Havas continues to ensure its clients’ brands remain impactful and relevant to their audiences.

Headquartered in Buenos Aires and Mexico City, DON’s team of 140 professionals brings a strong reputation for cutting-edge creativity, deep market expertise, and an impressive portfolio of award-winning campaigns for Latin America’s leading brands. Over the past year, DON has experienced a particularly strong growth momentum, securing a record number of new clients, with a roster spanning industries such as fast-moving consumer goods, financial services, transportation, and beyond. Among its achievements:

• #1 Argentine Independent Agency (2008 – 2024)
• Best Argentine Independent Agency for 12 Consecutive Years by Jerry Goldenberg (2012–2024)
• Top Indie Agency in Argentina with Most Cannes Lions (8 Lions)
• Top Regional Independent Agency in Effie Latam (2019, 2020)
• Top Local Independent Agency in Effie Argentina (2020, 2021)
• Most Awarded Independent Agency Latam in Ojo de Iberoamérica (2018–2021)
• Great Place to Work in Argentina (2024)

DON joins the organization under Havas Creative Network, relocating immediately to Havas Village Argentina, where the agency will integrate with HOY Argentina. Moving forward, DON and HOY Argentina will operate under the name, “DON by Havas”. DON’s leadership team will stay on to ensure continuity and preserve its distinctive creative identity.

As part of the integration, DON by Havas will collaborate across Havas’ main business lines: Creative, Media, Health and Production. Leveraging Havas’ Converged approach and global infrastructure, DON by Havas will combine its unmatched creative excellence and local market expertise with advanced media, production and technology capabilities to unlock new opportunities for innovation and business growth for its clients both regionally and globally.

About Havas

Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with more than 23,000 people operating in over 100 markets and sharing one mission: to make a meaningful difference to brands, businesses, and people. To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged, fusing all its global expertise, tools and capabilities, to create, produce, and distribute real-time, optimized, and personalized marketing solutions at scale. With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology and AI, the teams work together with agility and in perfect synergy within Havas Villages to provide clients with tailor-made solutions that support them in their positive transformation. Havas is committed to building a diverse, inclusive, and equitable workplace, that prioritizes the well-being and professional development of its talents. Further information about Havas is available at www.havas.com.

About DON

Founded in 2008 by Papon Ricciarelli, Mariano Riccirelli and Agustin Marques, DON was the first independent agency in Argentina. With offices in Buenos Aires and Mexico City, DON has established itself as one of the most influential agencies in Latin America, recognized for its bold vision and reputation for building culturally relevant brands that generate real impact on its clients’ businesses. DON boasts numerous accolades, including a top 8 ranking among independent agencies globally, top 4 regionally, and top 2 in Argentina on the Effie Index. Its industry leadership has also been recognized at the Jerry Goldenberg Awards, where it was chosen as the Best Independent Agency for several years consecutively. Certified by Great Place to Work for the fourth consecutive year, DON cultivates an environment where talent thrives. Its multidisciplinary team works with agility, combining creativity, strategy, data and technology to develop powerful ideas that transcend media and generate authentic connections with people. For more, please visit www.donagencia.com.