Havas announces acquisition of Hamburg-based performance marketing agency EPROFESSIONAL
Havas today announces the strategic acquisition of Hamburg-based digital performance marketing agency EPROFESSIONAL, expanding its portfolio of first-class performance marketing services and further strengthening its position as a leading agency group in Germany. EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network.
Founded in an attic in Hamburg in 1999, EPROFESSIONAL has made a name for itself as a pioneer and provider of customized solutions in the field of performance marketing. The agency is an experienced partner in all aspects of digital marketing, from SEO/SEA to social media and multichannel tracking. EPROFESSIONAL has been working successfully for clients such as Vodafone, L’Oréal and Hapag Lloyd for many years.
Tim Christiansen (left) and Henner Uekermann
We are thrilled to welcome EPROFESSIONAL to the Havas family. By combining EPROFESSIONAL’s expertise with our group’s local and global resources, we further strengthen Havas Media Network in Germany, ranked "dominant" in the latest RECMA report, and are better equipped to deliver best-in-class digital marketing solutions to our clients. After making investments in the UK, Canada, and India, our objective is to further expand our digital performance capabilities worldwide.
Yannick Bolloré
Chairman and Global CEO, Havas
The focus has always been on making strategic and, above all, locally relevant investments. The acquisition of EPROFESSIONAL is such an investment to expand our digital expertise and offer customers even greater added value. The merger will enable both Havas and EPRO customers to implement successful marketing measures at all touchpoints of the entire customer journey.
Sven Traichel
CEO of Havas Media Germany
Havas is an ideal partner for us. We share the same vision of offering customers innovative and customized solutions. In addition, the chemistry on a human level is outstanding.
Tim Christiansen
Managing Director of EPROFESSIONAL
Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of Managing Director. In parallel, Henner will continue in his role as Managing Partner for the agency brand Arena Media in Germany, which operates alongside Havas Media as a second brand under the umbrella of the Havas Media Network.
The integration of EPRO into the Havas Media Network and the further development of Arena Media in Germany are two wonderful tasks for me. With EPRO's technological solutions and Havas Media's 360° approach, we can implement holistic strategies from the first touchpoint to conversions and achieve our clients' growth targets effectively and efficiently. By combining our competences, we can offer our clients an absolute state-of-the-art product from which we expect our agency to continue to grow in the coming years.
Henner Uekermann
Managing Partner for Arena Media Germany and Managing Director of EPROFESSIONAL
For more information, please contact:
Charlotte Rambaud
Global Chief Communications Officer
About Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com.
About EPROFESSIONAL
EPROFESSIONAL is one of the most renowned performance marketing agencies in Germany and employs more than 120 people in Hamburg. The agency was founded in 1999 and offers a wide range of services in the areas of search engine optimization (SEO), search engine advertising (SEA), content as well as social media and display marketing. EPROFESSIONAL has built up a broad customer base with strong brands such as L’Oreal, Vodafone and Hapag Lloyd.
Havas announces acquisition of Hamburg-based performance marketing agency EPROFESSIONAL
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