Havas Village France announces the appointment of Nathalie Pons as Chief Impact Officer.
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.
Her roadmap will include three key targets: accelerating the transition towards responsible practice, supporting clients in their positive transformation, in particular through new solutions, and making agencies even more exemplary in how they operate. She will also head up Havas Village France’s application for B Corp certification.
“We are facing a major economic crisis coupled with a new energy crisis. If we believe in the power of communications to play a part in bringing new solutions to light and accelerating the pace of changing behaviors, then we know we carry an immense responsibility. What is at stake now is our license to operate in a sustainable future,” says Nathalie Pons.
