#ReSkinChallenge, created by Havas London and Havas Play, sees Europe’s most influential streamers revert to default ‘skins’ – raising questions and starting conversations in their communities

Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and streamers to expand its #ReWear message into the world of gaming – hacking the virtual ‘fast fashion’ trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences.

#ReSkinChallenge sees high-profile gamers including CaptainPuffy, ShivFPS, FreyzPlayz and fifakillvizualz – who combined boast more than 4.4m Twitch subscribers and are known for their frenzied consumption of the latest skins and in-game clothes – uncharacteristically revert to a basic, default skin for a whole week. If this didn’t raise enough questions from their communities – and it did – they also wore the same physical outfit on their streams for the duration of the challenge, starting conversations among their fans.

The big reveal came at the end of the week: that it was Vanish behind the #ReSkinChallenge all along, with a message to gamers to re-wear their clothes – both in-game, and in real life. The gamers then set their communities a challenge to play wearing their very first, or default, skin – with Vanish donating £20 to Oxfam for each stream shared.

*https://clothesaid.co.uk/about-us/facts-on-clothes-recycling/

Click here to download the press release

About Havas

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 22,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 70+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow. Havas Group integrated Vivendi in December 2017. Further information about Havas Group is available on the company’s website: havasgroup.com

#MeaningfulDifference

About Vanish/Reckitt

Vanish is owned by Reckitt. Reckitt** is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

Reckitt is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Dettol, Veet, Harpic, Mortein, Finish, Vanish, Air Wick and more.  20 million RB products a day are bought by consumers globally.

Reckitt’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

For more information visit www.rb.com

**Reckitt is the trading name of the Reckitt Benckiser group of companies

About Oxfam:

For more information on Oxfam, visit www.oxfam.org.uk

CREDITS :

Project name: Vanish #ReSkin Challenge

Client: Vanish (Reckitt)

Cigdem Kurtulus, UK Marketing Director, Reckitt

Gulin Guner, Vanish UK Category Marketing Manager, Reckitt

Creative agency: Havas London

Chief Creative Officer: Vicki Maguire

Global Creative Partner: Elliot Harris

Creative Team: Ken Abalos & Sam Adio

Managing Partner: Ainhoa Wadsworth

Business Director: Dom Skuratko

Senior Account Director: Catherine Martyn

Group Strategy Director: Becky Taylor-Wilkinson

Agency Producer: Stefanie Price

Assistant Agency Producer: Lucy Farrell

Creative Production Director: Matthew King

Senior Brand Designer: Sarah Butler

Conceptual Design: Morgan Shipley

Havas Play

Chief Creative Officer: Fabrice Plazolles

Head of Gaming & eSport: Pierre Acuña

Head of Business development: Thibaut Arthaud

Account Director: Emmanuel Münck

Project Manager: Thibaud Gounod

PR & Influence Manager: Clara Guitard

Pr & Influence Officer: Céline Tran

One Green Bean

Head of PR, EMEA: Sophie Nicholson

Associate Business Director: Inder Gill

Account Manager: Alix Vanderweele