PORTRAITS OF PURPOSE I REJECT THE NOTION THAT SOFTWARE WILL REPLACE ME Will ChatGPT steal my identity? copywriter that I was before YouTube. And I’m not the same copywriterI was before November 30, 2022. Even though I now lead a global creative community,But I am still a copywriter. The tools and technology I still identify as a copywriter. For those who know me,make me a better copywriter. A completely different this is an identity I’ve always been most comfortablecopywriter. But still a copywriter. with. It captures the fear, excitement, and possibility of starting with a blank sheet of paper. It exemplifiesThree things defined 22-year-old me: Curiosity. my belief that I am only as good as my last idea. AndAmbition. Collaboration. Those three things remain in it embodies an innocence and enthusiasm for themany ways unchanged today. The industry put a label future. I was, I am, and always will be a copywriter.on me, “copywriter”. But I never let it put a definition on Unless ChatGPT replaces me. it — that has always been for me to define; to devolve. As we enter the Age of AI, we enter a time whenI am more excited by the future of advertising than more people will be replaced by software thanat any other time in my career. Today we have the were replaced by machines during the Industrialability to deliver personalised, branded experiences Revolution. It’s an indisputable fact that ChatGPTto people in ways that seemed unimaginable just a is a damned good writer. (And getting better everyfew short years ago. Havas is evolving to meet those day.) Unlike my dyslexic brain, ChatGPT knows how opportunities faster than any company in our industry. to spell, has impeccable grammar skills, and canWe will be here when others are not. But not because remember how to write in iambic pentameter. of our identity. We will be here because of our purpose and passion.We will be here because of our creativity So, who still needs a copywriter? Everyone! and innovation. We will be here because of our warm embrace of technology, not our rejection of it. I reject the notion that software will replace me. Not because I reject AI, but because I embrace it. I amMaybe ChatGPT would have written a more not the samecopywriter I was when I graduatedinteresting article for Dare! Maybe it wrote this one. college, still using dial-up Internet. I am not the sameEither way, I won’t let it steal my identity. Eric Weisberg, Global CCO, Havas Health & You We asked Eric for images of objects that contributed towards his identity. This is what he provided. Thanks Eric! 15