EDITORIAL Identity is multifaceted. Each a constant barrage of messages where individual shapes their own attention spans can add up to little more identity day after day to adapt than microseconds. To break through the it to the world around them and noise, we need one clear, unified voice. find their place among others. Our new identity is more modern, I’m no exception. I carry many human, playful, and most importantly, titles: business leader, but also more meaningful. It is plainly connected, husband, father, art enthusiast, client-centric, and easy to navigate, cook in training, and more. helping people understand our range of services while calling attention to our Within Havas, as a global organisation unique global Village model and our scope with a multitude of specific and local as a global organisation and as a member features, the challenge is even greater. of the Vivendi group. Elevating our offer We cherish our entrepreneurial spirit and through simplicity, integration, modernity, keep creativity at the heart of everything and differentiation accentuates our we do. It is this richness and complexity uniqueness. Because only when people that make Havas strong, allowing us to recognise our uniqueness will they truly leverage the power of our diverse network understand the meaningful difference of talents and services to create the most we can create for them. integrated and meaningful communications. I am thrilled to have the opportunity to While Havas’ core values have remained the lead Havas into this new, exciting chapter same throughout almost two centuries of and I thank all our dedicated talents and existence – prioritising brands’ authentic trusted clients for bringing their full, true growth, driving meaningful change selves to the work we do every day. through the power of ideas, and improving Together, we are truly more than the people’s lives – we have evolved. We have sum of all our parts, and I am eager acquired businesses, hired new talent, and to see the impact as we move forward invested in new technologies and offerings. as one Havas. As Havas grows, we recognise the need to adapt and keep pace with our own development and the rapidly shifting challenges of our modern world. Like any evolving and adapting individual, Havas’ identity has also been shaped over time. When we made the decision to update Havas’ global identity, we did so with great care. This is much more than a logo tweak. Our new identity differentiates us from our competitors, simplifies our service lines, and highlights our core values. Today’s world is crowded. We live in THE IDENTITY ISSUE 7