PROSUMER REPORT FINDING JOY IN F RU GAL I TY For the opening Prosumer Report of 2023, Havas surveyed nearly 13,000 people aged 18+ in 30 markets across the globe about if we can be happy in a new – and more frugal – world. The goal of this study and report is to explore the idea of what it means to be frugal in our ever-growing world of excess, and how a shift in the culture of commerce can have a positive impact on the world. READ THE FULL REPORT HERE DARE! 83