NEW OFFERINGS & INITIATIVES NEW OFFERINGS & INITIATIVES: HAVAS CX Assembling the strongest CX minds from a global talent pool across the Havas Group, Havas CX is a new international network dedicated to delivering meaningful experiences across the entire customer journey. Organised under a common structure, governance, methodology and mission, Havas CX brings together more than 1,500 CX specialists from across our local agencies and combines the power of rich insights, user-centric technology and experience-led design to transform business performance for our clients and partners. HAVAS HEALTH CX In response to the need of health companies, Havas Health & You launched a specific Havas Health CX offering, which taps into 18 major Havas Villages around the world. With a meaningful methodology and human purpose at its core, Havas Health CX will tackle the health customer experience beneath three focused brackets: transformation, delivery, and engagement. HAVAS MANGO To support the mission of wellness as well as the necessary requirement for digital fluency to thrive in the current and future states of the world, Havas Health & You launched Havas Mango. This Miami-based collective aims to reimagine wellness and build experiences that help people live their best lives. With a focus on fostering creativity in ever-changing environments, they have the capabilities of a full-service agency with niche focus on customisable and immersive platforms and just-in-time content production. HAVAS MARKET Designed to create a more meaningful shopping experience for consumers, Havas Market is a strategic full-service eCommerce offering comprised of eCommerce experts across the globe. Guided by Havas Media’s unique Mx process it will further help brands rethink the retail journey and, in turn, reach an engaged audience across a highly competitive category to create a more meaningful shopping experience for consumers. THE SOCIAL EQUITY PRIVATE MARKETPLACE Made up of BIPOC (Black, Indigenous, People of Colour) and LGTBQ+-owned media businesses, the Social Equity Private Marketplace was launched so that clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is Havas’ latest commitment to exploring Meaningful Media and recognising the need for equitable treatment of businesses in the marketing industry. CONSCIOUS ADVERTISING NETWORK Havas was the first holding company to pledge our commitment to all six manifestos of the Conscious Advertising Network, to encourage brands, agencies and adtech companies to make conscious decisions around how they operate and the content they produce. 13 ! REDA