INTERVIEW BRIAN ROBINSON The pandemic has driven patients to expect superb virtual healthcare experiences, but health communication technologies have not yet caught up with the industry’s massive boom. Brian Robinson, Global Chief Strategy Officer & Head of Growth at Havas Health & You, unpacks the lessons learned from the global health crisis, and shares what he envisions the patient journey might look like as we navigate this new era. GLOBAL CHIEF STRATEGY OFFICER & HEAD OF GROWTH HAVAS HEALTH & YOU 14