THIS IS BLANGUAGE THIS IS Blanguage is a start-up agency that specialises in entertainment and pop culture for millennial & Gen Z audiences. Blanguage first joined Havas in September 2019 through an incubator programme called Fishtank. Since then, Daniel Amoakoh and Junior Olomowewe (co-founders) have both been on HKX Platform programme, working respectively within creative and strategy. As a result of the relationships built during this time, Blanguage were brought on board as the guest designers for this edition of Dare! Blanguage’s aim is to understand the nuances of culture and what dynamics of it enhance engagement, experience and conversation. Backed by data and unique insights, Blanguage ensures the work is content people need, also offering creative solutions through brand strategy & comms planning, creative direction & design as well as production for our clients. Blanguage acts as the voice and embodiment of a generation who celebrate community, encourages authentic expression and values quality. Helping bridge the gap between bigger returns of marketing investment for clients and the quality of the consumers experience and engagement. In a year that has been a whirlwind for everyone across the globe, experiences, that they could be true to their own character, fluid London based, start-up curation agency Blanguage has managed and vocal about it through cultural assets. to maintain its 2020 aim to spread authentic experiences. The focus of producing quality and representative experiences has With Daniel and Iman spearheading the podcast, bringing a fresh allowed space for Blanguage to learn and grow, whilst developing new voice and taste in music to the game, Junior came into the its audiences in a new way, by producing vibrant and malleable fold to give structure to the voices that were authentic to each co- content and digital performances, in a moment of time where founder’s roots and community. Through this trio, Blanguage was stagnancy is ever impending. able to create a steady foundation for operating on a production level, both behind and in front of the scenes. Blanguage’s roots emerged, originally, in two parts: with one voice coming from a New York apartment and the other two at Since then Blanguage, as a collective, has grown in number (now “home” in London. The three co-founders of Blanguage, Daniel amassing a team of eight) and has gone on to curate and produce a Amoakoh, Junior Olomowewe and Iman Xashi found themselves realm of projects, including live performance showcases in some of at a pivotal moment in their respective journeys. At this particular London’s best private members clubs (Live @ Sunset/Soho House), point in time, cultural voices (especially those voices that came up to other content and strategy work with the likes of Universal Music within the blog era) were moving away from traditional formats of Group, Havas London, Havas People NY and Jump. media and comms, and developing spaces within the podcasting, underground radio and playlisting scenes for something new. Whilst 2020 has had its fair share of challenges, the pivot for Blanguage has simply been a reflection of the resilience, versatility Blanguage carved out its space; with details such as the name of and fluidity that it took to get herein the first place. Blanguage’s the agency itself being a crucial element of its attractiveness and aims continue to be to spread the culture and quality amongst the vocality. Blanguage, meaning the Black Language, literally spoke community. to the heart of a generation that was taught through digital and IRL WHAT DO WE LOVE ABOUT BLANGUAGE? THE VISION FOR THE FUTURE IS.. I love that everything we do is rooted in building and emboldening The vision is to carve ourselves out as a platform culturally our community. - Iman important for facilitating Black talent & creativity. I want us to make some really sick campaigns both in the music & marketing world. Effortlessly ourselves, authentic & unapologetically black.- Lewis - Jess Equality within the team. Everyone is made to feel equal no matter WHAT HAS BEEN YOUR FAVOURITE PART OF THE their role or length of time in the team. Especially for myself who is JOURNEY THUS FAR? fairly new to the team. Blanguage makes you feel right at home. - Miles Being creative with my friends. Endless hours of working hard and grinding to create a better future for the team. - Daniel WHAT’S YOUR FAVOURITE THING ABOUT THE TEAM? Being part of a team that supports you wholeheartedly and We’re all so diverse in our career backgrounds and what we engage enriches your ideas and experiences with their own - Rachael with outside the brand. Across the team, we hail from fashion, radio and marketing all the way to education, law and real estate. Seeing everyone grow, support each other’s work and pour into the One way or another, we all find ways to bring our experiences into clients and projects that we have. It’s refreshing and nourishing to the work that we do. We’re multifaceted people, and evidently work amongst the passionate and determined! - Kam unstoppable.- Daniel 57 DARE!