HAVAS TURKEY We asked Ergin Binyildiz, Chief Creative Officer of Havas Creative Group Turkey, some questions How do you manage to make a difference? We are not only seeking new ideas. We are seeking new ways of thinking, too. We pitched to a client with Turkey’s top two nuclear physics professors. Now we are doing business together. With the client. And the professors too. Do you have a unique offering for your clients? The harmony between media and creative is certainly an attraction. There are several examples, yet very few seem to deliver the promise. And ‘Meaningful Brands’is an amazing leverage. So in line with the zeitgeist, too. If you can practise what you preach, it is a recipe forsuccess. Do we feel passionate about the work? If not, it probably won’t have a meaning. It’s a simple criterion. But as I like to say, simple is not easy. What is at the heart of your culture? We try to put goodness at the heart of how we work. In theory it’s common sense. In practice it means tough choices everyday. You have to be mindful 24/7. We have new people that we’ve never met face toface. People who have never been to the office. And yet they say they belong. To me, this says a lot. Key Figures: Agency ranking in 2020. Number of new brands Number of new Number of major Number of awards For the first time. acquired during the people hired in 2020. campaigns executed won in past two years. pandemic. Most are in 2020. either number 1 or 2 in their markets. 17 DARE!