HEALTH & HYGIENE IN THE POST-COVID-19 ERA HOW CAN BRANDS HELP? When it comes to health & hygiene, a majority of both Prosumers and mainstream consumers indicated a willingness to start a journey of change and go from information to practice. But to do so, they’re going to need guidance: 1 2 60% 77% OF PROSUMERS OF PROSUMERS SIGNALLED “EXPECT CLEANING “THEY EXPECT THEIR BRANDS TO OFFER FAVOURITE BRANDS TUTORIALS AND NEW TO OFFER HEALTH PRODUCTS/SERVICES AND WELLNESS THAT HELP THEM BETTER INFORMATION THEY MANAGE THEIR CAN RELY ON.” HOME HYGIENE.” 3 4 44% 62% OF PROSUMERS OF PROSUMERS “EXPECT THEIR INDICATED THEY FAVOURITE BRANDS TO EXPECT THEIR FAVOURITE HELP [THEM] TRACK BRANDS TO HELP THEM THE CLEANLINESS “FIND SMART WAYS TO OF THEIR FAVOURITE HELP THEM LIVE A MORE SURROUNDINGS.” HYGIENIC/HEALTHY LIFESTYLE.” 13 DARE!