TABLE OF CONTENTS 2 CASE STUDYMOBILSING MUMS 30 CANNES AWAYFROM CANNES 6 YANNICK’S EDITORIAL 20 32 PORTRAIT OF PURPOSEROWENA BHAGCHANDANI PORTRAIT OF PURPOSE PATRICK AFFLECK 8 OUR MANIFESTO 22 34 A TRANSFORMATIONAL JOURNEYHAVAS GROUP INDIA NEW OFFERING HAVAS MARKET 9 GROUP STRUCTURE 23 36 INSIGHTSMEANINGFULBRANDS 2021 NEW OFFERING HAVAS SOCIAL CENTER 10 PORTRAIT OF PURPOSESHAZZIA KHAN 24 38 HAVAS IMPACT+2020 PROGRESS HIP HIP HIP HOPE JACQUES SÉGUÉLA 12 INSIGHTSHEALTH AND HYGIENE INA POST-COVID-19 ERA 26 40 CARBON NEUTRALBY 2025 WE ARE YOU MEGAN ROKOSH 14 CASE STUDYBEING MORE CO2NCIOUS 28 42 #SHESAIDIT A GROUP EFFORT VIVENDI & 2023 RWC 16 ASK ME ANYTHINGDAN LUCEY 44 CASE STUDYBRINGING FOOTBALLTO LIFE 18 TIMES ARE CHANGINGROSA PARIS 46 THIS IS HAVAS TURKEY 4 EPOH