DAN LUCEY VICKI ANDREA ANTONIA HENDRIK MAGUIRE SIQUEIRA KUWERTZ VAN AMSTEL Chief Creative Executive Creative Junior Creative, Junior Creative, Officer, Director, BETC/ Havas Germany Havas Germany Havas London Havas Brazil Are you Beyoncé or Taylor? Before Havas New York, you worked at Joan What was your favourite hiding place as Independent Agency, with two wonderful a child? DL female leaders. Did you feel comfortable having female bosses? DL The question I’ve been waiting for all my life, thank you Vicki! I’m totally Taylor. I believe that it is DL The closet underneath my basement steps was a important to master morethan one style or genre great hiding spot. Kids were afraid to look in there. over the course of your career. Beyhive don’t come 1000000000000%. I’ve been fortunate to have Eventually though, I’d get freaked out myself and at me, I have nothing but respect for Beyoncé. had female Creative Directors and bosses have to come out! throughout my career, which I know isn’t the case ANDREA for everyone in our industry. I don’t care what sex a boss is or how they identify, as long as they LEE SIQUEIRA KWEE KEAK care as much about the work and the process as I Executive Creative do, I’m comfortable working for anyone. Creative Director, Director, BETC/ Havas Immerse, Havas Brazil Malaysia LEE How many times in your life has a client KWEE KEAK What is the most meaningful piece of work asked you to recreate ‘Tide To Go’, one of Creative Director, you have seen? your most famous projects? That Super Bowl Havas Immerse, Malaysia ad was so funny! DL DL Are you open for an opportunity to be in the Recently, I was really moved by the Beats By Dre movies anytime soon? film, “You Love Me”. Zero. Isn’t that a shame? DL VICKI JON Like seriously? YES! Please call me. Available MAGUIRE AUSTIN immediately. Can’t act but I can learn. Hit me up! Chief Creative Executive Creative So excited… really hoping this isn’t a hypothetical Officer, Director, Host/ Havas London Havas, Australia question. ANTONIA HENDRIK Worst client meeting? What’s the biggest lesson you’ve learned KUWERTZ VAN AMSTEL from a failure? DL Junior Creative, Junior Creative, Havas Germany Havas Germany DL I presented a film to the Ad Council about 15 years ago. It had gone through several rounds of Every failure has a different lesson, but when you meetings and this was supposed to be the final fail because you weren’t being yourself, that’s Have you ever had a billion-dollar idea that step in the approval process. We were asked to the hardest one to live with. I pitched a client at a already existed? present to their creative council for a “stamp of previous agency in which we talked ourselves into approval.” My partner and I presented our asses giving the prospective client the work we thought DL off to a room full of retired industry execs. After they wanted. The meeting was so boring. We were we were done, there was a moment of silence, and bored, they were bored. We didn’t win. Never again. Yes. OK, maybe not a billion-dollar idea, maybe a then this one guy looked me straight in the eye million-dollar idea. It’s exhausting when you think and made a gun motion with his fingers and shot ANTONIA HENDRIK you have something only to find out it’s been done the work dead. When I began to talk about why KUWERTZ VAN AMSTEL already. You find yourself feeling like you’ve made I thought the idea was good, he shot it again. I it, got the world all figured out, only to then realise was pretty pissed. You can hate an idea, but you Junior Creative, Junior Creative, you’re back to square one and you’re a total should always respect the people who clearly Havas Germany Havas Germany nobody again. worked hard on it. You get to control the screens in Times Square VICKI JON MAGUIRE AUSTIN for a week, but you don’t get to show any ads. What would you show? Chief Creative Executive Creative Officer, Director, Host/ Havas London Havas, Australia DL Giant type that reads: “IT’S GOING TO BE OK.” Tell us something you’re ashamed to tell your Oxford comma: Yes, or no? mother about. VICKI DL MAGUIRE DL Yes, way into them. I’m not a barbarian! Chief Creative I shoplifted a bunch of candy when I was 12. Officer, As a kid I never minded getting into trouble or Havas London challenging authority but stealing never sat right with me. I did it because all my friends were doing What would your partner say was your it at the time. I didn’t end up eating any of it, worst habit? instead I tossed it onto the railroad tracks. I was sick with guilt. DL I used to talk to myself when I worked. My partners always thought I was talking to them. It made for some pretty awkward conversations. 17 DARE!