ZOOM TIMES ARE CHANGING, SO IS ROSA PARK we don't work for brands; we“ work for people first and we make sure that people want to connect with brands if they need to. for a brand to be loved, it must show empathy and put itself first and foremost in people's shoes. because it is by respecting people that people will respect brands. not the other way around. When Adweek named Rosapark International Agency of the Year in 2018, their journalist referred to them as a “Sniper of Truth”, a term that fits perfectly with the agency's philosophy of putting people before brands. Since the creation of the agency in 2012, Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco have strived to create a “People First” agency, whether it is through the creativity of their campaigns or the internal organisation of the teams. They have built a solid reputation creatively in France and internationally for creating popular campaigns based on insights consumers connect with. Relevant insights that resonate with the times we are living in. Today the results speak for themselves: the creative seed planted 10 years ago has now blossomed into one of the top 5 most awarded agencies within the Havas network. ROSAPARK BECOMES ROSA PARIS The year 2020 was life changing and the world evolved demographically, economically and socially. To keep up with these changes Rosapark is changing too. Having analysed the user experience of their Parisian offices, the founders decided to totally redesign the space to provide an inspirational working environment centred around trust, collaboration, creativity and interaction. With the new space comes a new visual identity and a new name, Rosa Paris. 18 “ EPOH