VIVENDI saïd hireche CAPTAIN OF CA BRIVE, AND AMBASSADOR OF VIVENDI’S PARTNERSHIP WITH FRANCE 2023 stéphane guerry PRESIDENT OF HAVAS SPORTS & ENTERTAINMENT Hosting a World Cup is always a massive event for a host nation and its population. Rugby plays an essential part in Havas Group has partnered with cultural and sporting my life and the values it embodies, such as fraternity, respect events from the very beginning and, once more, we are and determination, are needed now more than ever. So, I working closely together to design a comprehensive offering take my role as a Vivendi – France 2023 ambassador very that reflects the importance of France 2023. Havas Sports much to heart. Although rugby is currently going through a & Entertainment is responsible for the segmentation of tough time that is making access to sports and entertainment the ticketing targets, supporting the media components more challenging, we should always bear in mind that life and developing a social media content strategy. BETC will eventually resume its normal course. The Vivendi teams provides creative support to new partners, while Havas are 100% invested in this project, determined to guarantee Paris developed Campus 2023, a flagship apprenticeship us all (players and fans alike) a unique experience that will programme to train 3,000 future sports administrators. banish the memory of those long months when sport, and This programme is an important part of France 2023’s simply being together, became a luxury. All together now, let’s CSR strategy. Havas Media oversees media consulting support rugby, support sport and support being together! and buying. Together, Havas Group agencies are 100% committed to France 2023, honing our expertise and talent to make it a massive success. pascale gonzalez CHIEF CLIENT AND MARKETING OFFICER, SEE TICKETS FRANCE thibault kuhlmann / xavier mevellec MANAGING DIRECTOR / DEPUTY MANAGING DIRECTOR OF A&R STUDIOS / UNIVERSAL MUSIC FRANCE On September 8, 2021, the We Love 2023 tour train set out from Paris on its journey across France. A few months earlier, Universal The 2023 Family is a community open to all those keen to Music France’s integrated creative agency, A&R Studios, met with climb on board the France 2023 adventure. Once registered, Vivendi’s committee and was presented with a brief to develop 2023 Family members enjoy exclusive advantages from a new concept for the tour train. The main aim was to highlight ticketing, to backstage access to the competition and much the committee’s CSR initiatives by means of an exhibition, built more. The See Tickets marketing team has been working with around knowledge from local representatives. France 2023’s organising committee since autumn 2020, to develop data and CRM strategies for the event and its Together with the committee, A&R Studios established a concept, operational rollout. So far, 500,000 2023 Family members developed it with our scenography team, and pulled the 24 stops have been recruited and record sales targets for each of the of the We Love 2023 tour together in conjunction with SNCF three phased ticket sales have been reached in recent weeks! (France's national state-owned railway company). In addition to The See Tickets teams are proud to have played their part in all of this, A&R Studios is also initiating other upcoming projects achieving these record sales. The challenge now is to stay to promote France 2023 through music. in touch with all the members throughout forthcoming sales campaigns and until the first match kicks off! clement pelletier DIRECTOR OF DEVELOPMENT, EDITIS astrid bard CANAL + JOURNALIST AND PRESENTER OF CANAL SPORT CLUB AND LATE RUGBY CLUB Last summer, Editis played its part in the We Love 2023 tour by CANAL + has been broadcasting French and international publishing a cookery book, XV de la Gastronomie, containing rugby for over 35 years, so it is fantastic to be part of recipes written by France’s top chefs. 25,000 copies of the book France 2023. CANAL + already devotes a lot of airtime to all were printed and distributed at each of the We Love 2023 tour the international rugby stars in its programmes, including whistle-stops. CANAL Rugby Club, CANAL Sport Club and the Late Rugby Club, the latter two programmes of which it is my privilege All sorts of other publications are also in development, including to present every week. Not forgetting sports news channel commemorative books, a diary and a calendar. Editis’ 50 Infosport +, which features all the latest sporting news. We publishing houses are working hard to celebrate rugby, its ran a great live programme on digital to announce Vivendi’s history, its values, and its heroes both past and present. All these partnership with the Rugby World Cup, featuring Claude publications will be available throughout the tournament and will Atcher and Bernard Laporte, and to announce the fixture list be precious souvenirs of a unique sporting moment long after the and the pool draw. Now we can’t wait for 2023 and for the final whistle blows. With France 2023, Editis is ready to write a tenth Rugby World Cup to be held in France. It’s a unique new page in the history of rugby! event that draws us all together around the core values of respect, team spirit and sharing! 29 DARE!