BACK MARKET Where did the idea for the app’s located and the Intergovernmental Panel on development stem from? Climate Change that provides simple calculations to measure how much CO2 is emitted according Back Market is the #1 marketplace for refurbished to each different energy source smartphones. Each year, thousands of smartphones are refurbished, using fewer natural resources. Mixing all this data helps us determine what But, the environmental impact of our phones is energy is powering a smartphone when it’s not only limited to manufacturing; it is also charging. It is often a mix of different energy dependent on how we power them. 5.5 billion sources, such as coal and wind. Thanks to a smartphones make up a significant part of global predictive machine learning algorithm, we can CO2 emissions. So, we created CO2NSCIOUS, suggest a time frame when the user should the app that aims to reduce your CO2 emissions charge their phone, to avoid running out of every time you charge your phone. You see in real battery and emit the least CO2. time which energy sources are powering your device, the CO2 emissions of your charge, and Tell us about CO2NCIOUS’ media the best time to charge your phone to trigger campaign. How did you get it out there? fewer emissions. CO2NSCIOUS was released worldwide in March Were you surprised by the dramatic 2020 and was made available in the USA, France, impact that just one charge of our Germany, UK and Spain. Our app was available smartphones has on the planet? (free of charge) in Google Store & pre-installed on all compatible devices sold on the Back Market Estimates show that a smartphone can use as website. The source code was published on open- much energy as a fridge to power through the way source platforms, andsent to Apple, Samsung and we rely on them. When taking this data point into Google to make it a future native feature. account, along with the number of smartphones used in the world (more than 5 billion), and the What has been the impact of the app so fact that we charge them more than one time per far? How much energy has been saved? day on average, you begin to get a picture of the energy needed to power them all. We received incredible coverage around the world in trade publications that specialise in innovative What data does the app draw from? solutions to protect the environment or that cover mobile news. We have observed amazing results We use four types of data to make CO2NSCIOUS since the launch of the app. In the first month, work: user localisation, battery level, energy we had ten thousand users! Collectively, they supplier data to determine which energy is managed to save more than 18 tons of CO2! currently powering the area where the user is 15 DARE!