MEGAN ROKOSH HUMAN PURPOSE AND WE ARE YOU: Havas Health & You is a very different company Thinking through how HH&Y should be positioned than it was just five years ago, and we knew it to the world was also a fairly daunting task. We was time to uncover the evolved persona of the had hundreds of conversations in and outside of HH&Y network. After 30 years of steady growth, the network which reestablished something that the company has grown into a force of nature we have long known, every person who is a part with a very clear heartbeat. It is not an easy of our ecosystem is there for a reason, and one task to thoughtfully define the voices of over deeply rooted in human purpose. We heard the 4,500 individuals, all with incredibly unique most incredible stories of resilience and personal personalities and talents, while shedding light on strength – people who had dedicated their entire our capabilities and mission. After months of hard lives to making an impact to a specific illness or work with the talented team at Lynx, we landed who had been caretakers of family members on the statement, “We Are You”, meaning we are for decades. a representation of the people we serve every day and of all of the unique aspects of their existence. Our aim is, and always has been, to aid people It’s a celebration of our community and all of the from all walks of life to live healthier lives. In this facets of it. era, that may be through technology, content, experience, music etc. We are in a new era of We Are You celebrates the whole person, not health and are so motivated to continue to lead just the employee, patient, client or physician. our category in a time when the world truly needs We wanted to fully embrace our come-as-you- it the most. are nature, honouring that we are successful as a network because our people are unafraid to be themselves and contribute in diverse and meaningful ways. 27 DARE!