NEW OFFERINGS – HAVAS SOCIAL CENTER HAVAS SOCIAL CENTER What do you mean when you Social Center “cohabitates and describe Social Center as "a brand’s collaborates” with clients. How and active voice"? why does this work? Social is so much more than the post Brands that try to build social teams entirely you come across day-to-day, every in-house become myopic, creating content that day. It is a carefully plotted, real-time talks to themselves. External agencies can often orchestration of planning, logistics and not work at the pace and agility brands need creativity. A duet of science and art that, and often are disconnected from the business when done effectively, it stops you in your problems of the day. By cohabitating we are in feed. Social is quite literally a brand’s the newsroom when the alert hits, we are in the most important touch point for building strategy session that shapes the plan, we are relationships with the world. It is a public BRAD constantly looking to solve real time problems mouthpiece, a mdia for distribution,e JANSEN with real time content. We work at the pace of a research tool to understand and culture and the speed of social, something, predict customer behaviour, a customer that sometimes, can’t wait for a client brief. care centre, a customer engagement/ relationship forum and a retail/shopper Tell us about the brands that work with platform all rolled into one. Quite literally Social Center right now. the brand’s active voice. Currently, we are the social agency of record Social Center marries data, community, CONTRIBUTING for The Coca-Cola Company North America, platforms and culture. Who makes up across their most valuable brands including your team? TO CLTUREU Coca-Cola, Diet Coke, Sprite, Fanta, smartwater, vitaminwater, AHA and Powerade. Recently, we The Havas Atlanta team who run Social Center have transported this operating system to brands are multi-hyphenated in how they think and Brad Jansen, President of Havas like 3M and Houseparty (Epic Games) with what they do, and authentic and diverse in growing success. our points of view and talents. The team is made Atlanta, explains Social Center, up of Olympian and comedian copywriters, a new offering developed by How does Social Center fit into the DJ and IG-influencer art directors, fashion the agency, which blends social wider Havas Atlanta? enthusiast account managers, travel blogging strategy and data in a new programme managers, filmmaker producers, Havas Atlanta is a full-service creative offering, a YouTube-star, a fine artist, a yoga instructor, way. Pulling together social that connects brands to emerging culture. Today, a journalist, esport playing strategists, a experts from diverse and varied Havas Atlanta includes Havas Creative, Annex photographer, drone pilot content creators, backgrounds, Social Center ATL, Havas Sports & Entertainment, AFK (our an entrepreneurial sports fan, and fitness gaming and esport offering) and Social Center. instructing analysts. We believe that to drive cohabitates with clients in the meaningful connections, we need to be able same space, to develop social How important is it for brands to to balance the instinct for culture and science impact that meaningfully integrate into culture? of data, to create bold new things that make contributes to society. people feel something. If they feel something Culture has become such an industry cliché and they will do something. buzzword. Culture is not something you Google, it’s not something you borrow from, it’s what defines us and connects us. So, for brands to be relevant in culture, it not so much about being on the pulse of culture, as it is about meaningfully contributing to it. 23 DARE!