MEANINGFUL BRANDS 2021 THE OPPORTUNITY Gen Z expect INCLUSIONGEN Z AREN’T AFRAID TO QUESTION FOR BRANDS THE ‘RULES,’ SEEK INDIVIDUALITY AND EXPECT INCLUSION. THIS GENERATION IS PARTICULARLY FOCUSED ON REDUCING Demand for INEQUALITIES (ACROSS AREAS MEANINGFUL EXPERIENCES INCLUDING RACE, SEXUALITY AND OPPORTUNITY) AND HAVE MORE LOVE FOR BRANDS THAT TAKE A 66% OF CONSUMERS WANT MORE LEAD ON SOCIAL ISSUES AND MEANINGFUL EXPERIENCES EMBRACE DIVERSITY. FROM BRANDS. RETAIL, HOME ENTERTAINMENT AND TECHNOLOGY Demand for HELPFUL CONTENT COMPANIES HAVE MOST IMPROVED COMPARED TO PRE-COVID TIMES, THEIR BRAND VALUE IN THE ‘HELPFUL’ CONTENT IS ON THE RISE EYES OF CONSUMERS DURING AS CONSUMERS FIGURE OUT HOW THE PANDEMIC. THIS IS LIKELY TO NAVIGATE THEIR PERSONAL DUE TO PEOPLE SEEKING FAST, NEW NORMAL. IT IS IMPORTANT TO AFFORDABLE DELIVERIES OF NOTE, HOWEVER, THAT ALMOST HALF GROCERIES AND OTHER ESSENTIALS, (48%) OF ALL CONTENT PROVIDED AND EXPERIENCING CONSTANT BY BRANDS IS JUDGED NOT TO BE ENGAGEMENT WITH CONTENT VIA MEANINGFUL TO CONSUMERS. TECH DEVICES IN THE HOME. Help in times of CRISIS 77 % OF CONSUMERS EXPECT BRANDS TO MEANINGFUL BRANDS SHOW SUPPORT TO PEOPLE IN TIMES 2021 IN NUMBERS OF CRISIS. THERE ARE IMMEDIATE OPPORTUNITIES TO FORGE MEANINGFUL CONNECTIONS IN THE SHORT-TERM ACROSS PERSONAL BENEFITS; NAMELY,LIFE’S STRESSORS. HOWEVER, THISPAST YEAR BROUGHT AN INCREASEIN EXPECTATIONS IN THREE SPECIFICTO DECREASE 395,000 CITIZENS AREAS: MORE CONNECTION, MORE CARE FOR THE PLANET, AND MOREMONETARY SAVINGS AND GROWTH. 2,000 BRANDS Diverging CULTURAL FACTORS (EAST MEETS WEST): ‘WE’ VS.‘ME’ MENTALITY INFLUENCESCULTURAL INTRICACIES MATTER 30 MARKETS EXPECTATIONS ACROSS PERSONAL AND COLLECTIVE BENEFITS IN DIFFERENT REGIONS AND CULTURESAROUND THE WORLD. USA ANDWESTERN EUROPE ARE MOST 21 INDUSTRIES DISTRUSTFUL OF BRANDS, WHILE LATIN AMERICA AND ASIA BELIEVE MORE IN THE VALUE BRANDS ADD TO SOCIETY. Visithttps://www.meaningful-brands.com to request a copy of the full report 37 DDAARREE!!